The heroes at Fashion Revolution have called for us to share a Love Story about a piece of clothing we own, encouraging us to fall back in love with the things we already own, rather than buying new. Here's my story.
In line with Fashion Revolution Week, I decided to buy ZERO new clothes (secondhand, or otherwise) for the entire month of April. For many people, no shopping for 30 days is a breeze. But for me, it was practically the AA of the apparel world, and I was quitting cold turkey. A daunting, albeit necessary task.
On average, we now buy 400% more clothes today than we did 20 years ago. Clothing used to be celebrated, it used to hold meaning. To buy a new dress for an event was a big deal and now it’s the social norm. I kept buying clothes. It was a habit, a compulsion.